B2B Pricing Packager

Build a Good / Better / Best package structure with price anchors and tier differentiation.

Inputs

Target segment

This influences recommended price anchors and “Best” tier expectations.

Pricing metric

Pick a metric that maps cleanly to customer value.

Base price (starting point)

Used as the “Good” anchor; Better/Best are derived from it.

Value proposition (optional)

Used for packaging guidance and Explore handoff query.

Features (one per line)

Put your core capabilities first; advanced features later. We’ll map them into tiers.

Recommended packages

Packaging guidance

Keep packaging simple and ROI-obvious. SMB buyers hate complexity. Per-seat pricing works well when value is tied to active users. Define a crisp value proposition tied to time saved, errors reduced, or revenue gained.

Good

$49 /per seat

Core workflow
Integrations
Exports
Basic reporting
Collaboration
Automations

Better

$98 /per seat

Core workflow
Integrations
Exports
Basic reporting
Collaboration
Automations
Templates

Best

$196 /per seat

Core workflow
Integrations
Exports
Basic reporting
Collaboration
Automations
Templates
SSO / SAML
Audit logs
Role-based access controls
Admin controls
Dedicated onboarding
API access / webhooks
Priority support / SLA

Anchor notes

These anchors are directional and bounded for SMB. Consider testing pricing with a landing page + interviews. Segment guardrails used: $19 – $299.

See what features users ask for Unlock briefs & worksheets

Disclaimer: This is a packaging framework. Validate with interviews, pilots, and willingness-to-pay tests.