CAC vs LTV
Sanity-check whether your customer acquisition cost can work given your price and expected churn.
Inputs
Total cost to acquire one paying customer.
Example: 49 for $49/mo
Example: 5 means ~5% churn/month.
Results
Average lifetime (months)
20
Lifetime ≈ 1 ÷ churn rate (directional)
LTV (gross)
$980
LTV ≈ monthly price × lifetime
LTV : CAC ratio
4.9×
Heuristic targets: 3×+ healthy • 1.5–3× risky • <1.5× unsustainable
Assessment: Healthy
Your unit economics look viable on paper. Next: validate demand and confirm you can acquire customers at this CAC.
If CAC is high, your best lever is often organic demand - problems people are already complaining about publicly.
Share your Explore filter/query schema and I’ll map these params to real filters.
Disclaimer: These are directional estimates. Real CAC and churn vary by channel, segment, and onboarding quality.