Churn Tolerance Calculator
Estimate the maximum churn your business can survive at your current price and acquisition cost.
Inputs
Price per customer per month.
Total cost to acquire one paying customer.
Results
Healthy churn ceiling (3× LTV:CAC)
8.17%
Requires ~12.24 months average lifetime
Minimum viable churn (1.5× LTV:CAC)
16.33%
Requires ~6.12 months average lifetime
Interpretation
Moderate churn tolerance. Pricing and onboarding will matter.
Lower churn typically comes from problems that are frequent, painful, and hard to ignore.
Disclaimer: This is a directional planning tool. Actual churn varies by segment, onboarding, and product value.