Cold Outreach + Lead Magnet Builder

Create a credible outreach sequence and a lead magnet that actually converts.

Inputs

Segment

Channel

Product name

ICP (who)

Pain (what they struggle with)

Outcome (promise)

Lead magnet

Pick something fast to consume and specific to the workflow.

Ask (CTA)

Keep it low-friction (15 minutes, or “send me the worksheet”).

Find evidence to support outreach claims Browse tools

Lead magnet ideas (copy/paste)

LEAD MAGNET IDEAS (SMB)

Pick one that is:
- specific to a workflow
- fast to consume (5–10 minutes)
- naturally leads into a paid product

Ideas:
- Problem Severity Scorecard + next-step checklist
- Break-even + churn tolerance worksheet
- 7-day validation sprint plan (evidence + interviews)

Recommended starting magnet:
- Problem Severity Scorecard + next-step checklist

Outreach sequence (copy/paste)

EMAIL SEQUENCE

Email 1:
Subject: quick question about finding real customer problems worth solving

Hi - I noticed Founders building SaaS often deal with finding real customer problems worth solving. I’m researching this and put together Problem Severity Scorecard + next-step checklist to help quantify it.

If it’s useful, I can send it over. And if you’re open, I’d love to ask 3–4 questions to confirm what’s hardest today. No pitch.

Would a 15-minute chat this week be unreasonable?

Email 2:
Subject: Re: finding real customer problems worth solving

Quick follow-up - happy to share Problem Severity Scorecard + next-step checklist. The goal is to help teams validate a strong opportunity in days, not weeks without adding complexity.

If you’re the wrong person, who owns this workflow?

Email 3:
Subject: last note

Closing the loop - if finding real customer problems worth solving isn’t a priority, no worries.

If it is, I can share Problem Severity Scorecard + next-step checklist and a short set of examples from real complaints I’ve collected. Reply with “send” and I’ll forward it.

Proof checklist (do not skip)

A measurable outcome claim (time saved / errors reduced) that you can support
At least 5–10 real complaints/threads confirming the pain exists
A clear wedge/differentiator (not 'better UI')
A low-friction CTA (15-min chat, free tool, or short pilot)
Simple pricing range (optional)
Quick-start demo or screenshots

Disclaimer: Outreach must be respectful and compliant with applicable laws and platform rules. Keep claims specific and verifiable.