Competitor Differentiation Checklist
Identify defensible differentiation by focusing on real pain: what users dislike, what breaks, and what gets ignored.
Competitor context
SMB differentiation often wins via ROI clarity, simplicity, and integrations.
3/5
1 = intuition, 3 = a few complaints, 5 = repeated evidence across many users.
What users complain about (check all that apply)
Differentiation output
Differentiation score (0–100)
20
More confirmed pains + stronger evidence = stronger opportunity.
Assessment
Weak / unclear opportunity
Differentiation is unclear. Narrow the segment, raise specificity, or identify a stronger pain cluster.
Suggested positioning angles
Select a few common complaints above to generate suggested differentiation angles.
Best practice: pick one primary wedge and validate it with repeated quotes and threads.
Disclaimer: This is a structured framework. The strongest differentiation comes from validated evidence, not opinion.