Pricing Sensitivity Calculator
Get a directional pricing band and churn tolerance based on your target customer and sensitivity assumptions.
Inputs
SMB tolerates higher prices if ROI is obvious and onboarding is fast.
High sensitivity means your market churns quickly when price rises.
We’ll compare this to the recommended band.
Results
Recommended pricing band
$29 – $149
Adjusted for SMB + medium sensitivity
Acceptable churn range (monthly)
3.0% – 8.0%
Directional planning band. Validate with retention data when available.
Assessment
Your proposed price sits inside the recommended band. Next: validate willingness to pay with evidence and interviews.
Next step: verify users are already complaining about paying for (or wasting time on) this problem - strong pricing comes from strong pain.
When you send your Explore query schema, I’ll map this CTA to your real filters instead of generic params.
Disclaimer: Heuristic guidance only. Real pricing should be validated via interviews, landing page tests, and customer evidence.