Sales Target Calculator
Translate your MRR goal into concrete funnel targets: visitors → leads → trials → customers.
Inputs
Example: 10000 for $10k MRR
Price per customer per month
Used for pace targets
Funnel conversion assumptions
These are placeholders. If your traffic is low-intent, the real numbers will be worse.
Typical: 1–5% (depending on intent)
Typical: 20–60% (if trial is frictionless)
Typical: 10–30% early stage
Combined visitor → paid conversion: 0.15%
Targets
Customers needed
205
customers = ceil(MRR ÷ price)
Visitors needed (total)
136,667
visitors = customers ÷ (v2l × l2t × t2p)
Leads needed
3,417
Trials needed
1,026
Visitors/day (avg)
759.26
Interpretation
High traffic requirement. Consider raising price, improving conversion, or targeting stronger pain.
If this number feels too high, the fastest lever is to pick a problem with stronger organic intent and clearer pain.
Disclaimer: Directional planning only. Real conversion rates vary by segment, pricing, onboarding, and channel.