TAM / SAM / SOM Estimator
A lightweight way to sanity-check market size using conservative assumptions.
Idea (optional)
If provided, we’ll carry this into Explore as a search query.
Inputs
Example: total SMBs in your category, or total professionals in a role.
Used to compute annual market value (ARR).
Example: only US customers, or only a specific segment.
Conservative early-stage: 1–5% for niche, lower for broad markets.
Uncertainty range (optional)
Apply low/high multipliers to show a range without adding complexity.
Results
TAM (annual)
$58,800,000
Range: $41,160,000 – $76,440,000
Customers: 100,000 • Price: $49/mo
SAM (annual)
$11,760,000
Range: $8,232,000 – $15,288,000
Customers: 20,000 (20% of TAM)
SOM (annual)
$588,000
Range: $411,600 – $764,400
Customers: 1,000 (5% of SAM)
Assessment: Probably viable
This can work, especially as a focused niche. Execution and distribution will matter.
Quick check: to reach $10k MRR, you’d need approximately 20.41% of SOM (under these assumptions).
Disclaimer: This tool provides directional estimates. Use it to test assumptions, not as a forecast.